What is SEO?

SEO stands for Search Engine Optimization. Do not expect to get traffic to your website without it. There are two main categories of SEO. The first category would be On Page SEO. The other category is Off Page SEO.

On Page SEO

With On Page SEO, your goal is to make your website easily accessible to any content that you want to rank on search engines. Building your website with semantic code is recommended, but this is not likely to happen due to lack of resources by companies. The best approach to building good On Page SEO is to not only focus on search engines, but also the user. There is always a good medium to achieving good SEO on your website while making it user friendly. No matter how well your website is optimized for search engines, it will not do you much good if your website does not convert traffic well enough.

Off Page SEO….to be continued.